Poshmark
Brand Partnerships
From sustainably-minded brands like Coachtopia and Reformation, to collabs with culture and seasonally relevant services like Zola and Shutterfly, I’ve built out a social-brand partnership strategy for Poshmark. We’ve driven follower growth across new audiences, driven reach and increased user adoption of new features.
Network Collaboration Campaigns
For our Bridgerton Netflix x Poshmark campaign, I shot a 3-part, lo-fi video series for social, taking Claudia Jessie (Eloise Bridgerton) for a Thrift Trip in Brooklyn, to discuss her passion for vintage and sustainable fashion, what she has in her Poshmark Likes, and what she is most excited for for the upcoming season. The content was our top performing of the year on TikTok, and Poshmark’s top post of all time on Instagram.
IRL Events
With monthly pop-ups, we bring to life our experiential and event marketing events through engaging and traffoc driving social content, from pre-event marketing and promotional brand partnerships to social-first trends and event live coverage.
Social-First Out of Home
In this campaign, we took a concept that went viral on social media (“selling your ex’s clothes” on Poshmark) and tested it in a Miami out-of-home campaign. It became our new top performing billboard ad of all time (and a top performer on social).
Banana Republic
True Hues
True Hues is Banana Republic’s inclusive range of nude necessities for every skin tone, designed with the knowledge that nude is different for everyone and belief that every woman deserves to have her shade represented.
I photo-assisted the photographer on set, shot all the BTS footage and stills (above!), and owned the social media campaign strategy and execution.
This became Banana Republic’s most re-shared campaign of all time. We were finalists for the 2019 Shorty Award for Social Good, and product sales were such that it became a bi-annual collection.
International Women’s Day
We partnered with poet, screenwriter and artist Chinaka Hodge, who wrote a custom spoken-word piece for our March campaign. First, we created an IGTV formatted video fit for mobile experience, which became our top performing IGTV content on the @bananarepublic channel.
For social, our 3 man team created an exclusive run of product designed with her powerful phrases from the spoken-word piece. The social-only capsule collection was all made with product from our P.A.C.E program (BR’s female education and empowerment program in partnership with CARE.org).
We designed the pieces in house and worked with a sustainably-minded, local, mom-and-pop printing company to screen print and stitch Chinaka’s quotes onto the BR x P.A.C.E garments.
The small batch of product and was only available through social media and gifting to boundary-breaking creatives, celebrities and friends of the brand. In the packaging for each product was a postcard explaining Chinaka’s story, with a QR code to watch her campaign video.
On International Women’s Day we shared a powerful snapshot from the film with text overlay quoting her empowering words, announcing our $100,000 donation to @care in support of P.A.C.E.
The Instagram capsule collection giveaway garnered over 230 entries, while content received 164,430 reach and resulted in 172,927 impressions. Overall coverage of the campaign garnered a total 88,976,849 media impressions.
Hommegirls x Banana Republic
Wear & Share, launched as Banana Republic’s first collection of it’s kind: a curation of classic pieces for anyone to wear in the modern world, regardless of gender.
It seemed natural to team up with HommeGirls to tell the story of this non-conforming collection. This social-first campaign lived on social and the blog, and we designed the creative a dynamic, editorial carousel for social (scroll through!).
The goal of the campaign was to reach a younger female customer—56% of accounts who interacted with the campaign were between the ages of 18-34 and it was among the performing blog posts of all time.